Wouldn’t it be great to have a massive list of people who are interested in what you do and thinking about making a purchase in the kind of industry you’re in!
Well with email marketing (Electronic Direct Marketing) your aim is to offer a potential client something of value like a PDF or a return email with some valuable information in exchange for their email address! As you grow your email list you send out more quality information (it could be articles on your blog) in order to help create a stronger bonding and trust with the potential buyer, then eventually the trust you have created pays off in a great sale! That is the idea behind email marketing!
For example, an online store selling widgets will collect the email addresses of all past client in order to remarket them more products often, this can double or triple your business income in a month if done correctly!
You can also run EDM campaigns multiple days in a row designed to coax a potential client over the line to the sale with free information and strong ‘call to action’. Sometimes, when a good copywriter is involved, a 4-5 day email set is written in a way where it compels a potential client to want to buy from you!
